The Art of Living Lunar New Year: A Heritage Journey at Shilla Monogram Danang
In the heart of Vietnamese consciousness, Tết is more than just a public holiday; it is a sacred homecoming - a soulful intersection where gratitude for the past meets hope for the future.
This year, Shilla Monogram Danang - the upper-upscale resort bearing the prestigious heritage of the Samsung Group and The Shilla Hotels & Resorts - unveils a new chapter titled "Charming Vietnam". Far beyond a standard stay, this is an invitation for culture enthusiasts to pause the daily rush and move past simply "celebrating" the New Year to truly "living" it amidst the profound depth of heritage.

Ideally situated on the legendary heritage road connecting the vibrant pulse of Da Nang City with the nostalgic serenity of Hoi An Ancient Town, Shilla Monogram Danang serves as the perfect "sanctuary station" to begin an odyssey through the beauty of Central Vietnam.
Instead of hurried sightseeing, this journey encourages travelers to gift themselves enough time to feel the magical transition of nature. It is the moment you wake to the absolute stillness of the resort, watching the sunrise over Non Nuoc Beach, before wandering out to find a bustling Hoi An preparing for Bài Chòi folk singing nights, or a Da Nang overflowing with life in the year-end Tet markets.

Touching the Soul of Vietnamese Tet
From the doorstep of Shilla Monogram Danang, every excursion is an opportunity to touch the authentic soul of the Lunar New Year:
The Pulse of Daily Life at Con Market: Nowhere is the heartbeat of Tet more palpable than in traditional markets. Amidst the hurried calls of vendors, the pungent aroma of pickled scallions, and the vibrant red of lucky envelopes, you will find yourself melting into the authentic rhythm of local life.
Echoes of Bài Chòi by the Hoai River: As twilight falls, the journey brings guests to Hoi An. Tet here is defined by more than just lanterns; it lives in the festival drums and witty Bài Chòi folk verses. Sitting within this heritage space, listening to folk melodies, one understands why this land possesses a timeless charm.
The Taste of Reunion: A Vietnamese Tet is incomplete without the traditional feast. Shilla Monogram Danang recreates the Central Vietnam Tet tray with green Bánh Chưng, Bánh Tét, savory braised pork, and sophisticated local delicacies, offering the true flavor of warmth and reunion.

Honoring Tradition with Signature Sophistication
Back within the refined sanctuary of the resort, Shilla Monogram Danang transforms each day into a cinematic experience where traditional activities are elevated by professional service.
The resort acts as a miniature "cultural village". Guests can join Cooking Classes to hand-roll fresh spring rolls paired with warm rice wine - a perfect accompaniment for New Year stories. Laughter rings out by the Lucky Wheel, where every red Lì Xì envelope gifted is a wish for peace and prosperity. Remarkably, the image of the Calligrapher with his ink and red paper will recreate the art of calligraphy, helping guests preserve their first wishes of the year through exquisite brushwork.
The spirit of connection spreads through traditional folk games for all ages:
- Moving rhythmically in the Bamboo Dance.
- Showcasing creativity with Conical Hat Painting and Handmade Lanterns.
- Rediscovering childhood memories through Can Tossing or testing courage on the unique Monkey Bridge - a rustic icon of the Vietnamese countryside.

Elite Serenity Amidst the Festivities
After a long day of exploring heritage, guests return to their "oasis" to enjoy absolute privacy. While the world outside is festive and bustling, the luxury of silence at the resort serves as the perfect energy recovery therapy. Whether soaking in the warm waters of the infinity pool or indulging in a treatment at the Sulwhasoo Spa, guests will experience the ultimate balance of body, mind, and spirit.
The “Charming Vietnam” Package includes:
- Daily lavish breakfast buffet at Dining M.
- 02 premium Set Menu meals per guest.
- 01 Traditional Cooking Class for two.
- 01 Sulwhasoo Spa body treatment (60 minutes) per guest.
- 01 Vietnamese Craft Class (Conical hat painting, lantern making, etc.).
- Round-trip airport transfer for a seamless journey.
Discover more and book the Charming Vietnam here.
